📅 Monday, February 19th
📍 Climate Pledge Arena: 334 1st Ave N, Seattle
⏰ 12:30 pm
Seattle has proven itself to be a true-blue hockey city, and that happened not just because the Kraken got into the playoffs in their sophomore season (though that was very nice of them), but also because they are smartly engaging with the community. Some major league sporting events make me feel like a small cog in a marketing machine, but something about the Kraken’s outreach team’s tenor so far feels… right. Sure, not every patron knows how to walk around Climate Pledge Arena without blocking a dozen people (I’m a fast walker), but the vibes are still excellent.
Of most remarkable note is their collaboration with local artists to help design theme and celebration nights as part of their “Hockey Is For Everyone” initiative. At last year’s Lunar New Year game, there were Monyee Chau’s knock-out warmup jerseys worn by the players pregame and then auctioned off for the One Roof Foundation charity. For this year’s game against the Detroit Red Wings, Juliana Kang-Robinson has taken inspiration from the Joseon Dynasty in her dragon-forward jersey design.
The event, which will highlight local AAPI businesses and organizations, also comes with a nice little treat, as it’s one of the rare weekday games. A Monday at 12:30 pm? I can celebrate the start of the Lunar New Year, see my boys slap around a puck, and still be home with plenty of time before Jeopardy? Sign me up.
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